We've noticed on all of our sites that google analytics reports merchant.mvc and BASK as landing pages. The only logical way I can think of for this to happen would be if someone added an item to their cart, then copied the address and emailed it to themselves, and clicked the link from a different machine later on.
However, analytics also frequently shows the 'source' for these landing pages as a shopping search engine (various engines, not just a single one). If someone did click a link they emailed to themselves, the source wouldn't be a shopping engine.
Meanwhile, shopping engines have no way of sending a visitor to our BASK screen.
One other way I can think of for this to happen is if, somehow on add to cart, the visitor's google analytics cookie was reset. Then on BASK page load they would appear as a new visitor. But again, there should be no source in this case, especially not a shopping engine.
Any ideas on other ways this might happen?
However, analytics also frequently shows the 'source' for these landing pages as a shopping search engine (various engines, not just a single one). If someone did click a link they emailed to themselves, the source wouldn't be a shopping engine.
Meanwhile, shopping engines have no way of sending a visitor to our BASK screen.
One other way I can think of for this to happen is if, somehow on add to cart, the visitor's google analytics cookie was reset. Then on BASK page load they would appear as a new visitor. But again, there should be no source in this case, especially not a shopping engine.
Any ideas on other ways this might happen?
Comment