I use followon email module but I'm not convinced I am using it to its fullest extent.
If you use Amazon you know they auto generate a ton of emails based on your behavior on the site. Sometimes they can be annoying but often they're not.
Right now, I have a few different followon emails
1- If they buy product X, they get a followon email Y days later reminding customer we have a related item available
2- If they buy anything from us they get a followon email a certain number of days after.
Problem with both of these.... #1 is hard to scale. It is a manual process. #2 is pretty generic and bland. And arguably even annoying if you have repetitive buying customers.
So does anyone have any unique ideas in this regard using followon or the functions in off the shelf Miva? Inspire me? :)
If you use Amazon you know they auto generate a ton of emails based on your behavior on the site. Sometimes they can be annoying but often they're not.
Right now, I have a few different followon emails
1- If they buy product X, they get a followon email Y days later reminding customer we have a related item available
2- If they buy anything from us they get a followon email a certain number of days after.
Problem with both of these.... #1 is hard to scale. It is a manual process. #2 is pretty generic and bland. And arguably even annoying if you have repetitive buying customers.
So does anyone have any unique ideas in this regard using followon or the functions in off the shelf Miva? Inspire me? :)
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