I'm going to close the current thread that's running on pricing (as it's gotten long and hard to navigate, but it'll remain up for posterity and this one can become a new one if there's more meaningful discussion to have on the subject).
I'll sum up everything that's transpired since the announcement last week:
1. We screwed up on "small merchants". Roughly speaking those doing sub $10 - $15k a year in online sales. We're working on a new plan for them and are making exceptions for them in the meantime.
2. Anyone who asks for a pricing review can have one, it might take us a couple days to review their site and get back to them but we're looking at sites individually.
We're going to be reviewing our tiers to make sure we split them up correctly, if we "missed the mark" we'll adjust.
The main takeaway I want people to take from this discussion is really two things:
1. Pricing based on Disk, Bandwidth and Seats isn't really feasible in the big picture (we hoped Seats would fix this, but they ultimately did not) since especially Disk and Bandwidth are a minuscule part of our overall cost to provide a robust software platform.
We're not asking people to blindly accept these changes nor are we asking them to just "take it", we are however asking them (if only for a moment) to understand Point 1 and be reasonable in the dialogue (and the vast majority have been).
2. Our goal here has always been to price to market and I strongly believe that on average we're far closer to market pricing with our new model than most here realize. Many of our customers have been exclusively in Miva-land for a very long time and do not understand the true cost of ownership unless and until they actually use a competitive platform.
Now with that said, I am also 100% certain that there's no way to make an adjustment like this and get it 100% right and price everyone "perfectly", so anyone who asks will get a pricing review. Our only request on this is to allow us a few business days to work through it.
In essence we're trying to get a fuller view of the market and are taking into account our customers unique businesses and experiences.
For anyone who is either a very small merchant or just in general wants their pricing reviewed they should reach out to me via email. We have an internal process for going through these and it’ll take a couple days.
My email is [email protected]
I'll sum up everything that's transpired since the announcement last week:
1. We screwed up on "small merchants". Roughly speaking those doing sub $10 - $15k a year in online sales. We're working on a new plan for them and are making exceptions for them in the meantime.
2. Anyone who asks for a pricing review can have one, it might take us a couple days to review their site and get back to them but we're looking at sites individually.
We're going to be reviewing our tiers to make sure we split them up correctly, if we "missed the mark" we'll adjust.
The main takeaway I want people to take from this discussion is really two things:
1. Pricing based on Disk, Bandwidth and Seats isn't really feasible in the big picture (we hoped Seats would fix this, but they ultimately did not) since especially Disk and Bandwidth are a minuscule part of our overall cost to provide a robust software platform.
We're not asking people to blindly accept these changes nor are we asking them to just "take it", we are however asking them (if only for a moment) to understand Point 1 and be reasonable in the dialogue (and the vast majority have been).
2. Our goal here has always been to price to market and I strongly believe that on average we're far closer to market pricing with our new model than most here realize. Many of our customers have been exclusively in Miva-land for a very long time and do not understand the true cost of ownership unless and until they actually use a competitive platform.
Now with that said, I am also 100% certain that there's no way to make an adjustment like this and get it 100% right and price everyone "perfectly", so anyone who asks will get a pricing review. Our only request on this is to allow us a few business days to work through it.
In essence we're trying to get a fuller view of the market and are taking into account our customers unique businesses and experiences.
For anyone who is either a very small merchant or just in general wants their pricing reviewed they should reach out to me via email. We have an internal process for going through these and it’ll take a couple days.
My email is [email protected]
Comment