Announcement

Collapse
No announcement yet.

[OT] Urchin stats

Collapse
X
 
  • Filter
  • Time
  • Show
Clear All
new posts

    [OT] Urchin stats



    For those using Google Adwords...
    Take a look at your clicks you are charged with.
    Then take a look at your Urchin Navigation|Entrance Pages if you have
    tagged your ads with something like /adwords so you can sift out the
    click throughs off the ad.

    Turns out a click recorded by Google on your ad does not always
    culminate in a hit on your site and you still get charged for it.
    I just did a small study from Apr 04 thru Dec 04 and found an avg loss
    of clicks vs landings on the site at 13%.

    In a nutshell they don't have a way to compare clicks to landings on
    your site and you foot the bill for it.

    I bet somebody could easily engineer a feedback loop much like the
    Conversion to sale code, but that would suck 10 to 15% out of their
    billions of dollars bottom line, eh ?
    If I did my math right, that comes to about 450 million 15% of 3 billion

    Thanks,
    -Barrett
    http://handmade-paper.us
    Hosted by Hostasaurus.com (MM v4.20 OUI)
    ShipWorks by Interapptive.com


Working...
X