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I just took a quick look at stylepup.com -
First impressions:
#1 - stylepup.com redirected to rapid-fire.us
(This decreases your credibility - I wouldn't make a purchase for this =
reason alone)
#2 - the colors gave me a sick feeling. In addition, these colors =
clashed with colors used on the T-shirts
#3 - I looked at a couple of the T-shirts, and could not imagine how the =
design would look on a T-shirt or the dog. I think the customer would =
want to see the whole T-shirt, or better yet, a dog modeling the =
T-shirt.
More photos of dogs throughout the site would be a great start. You =
could even start a photo gallery of customer photos - They make a =
purchase then send a picture of their dog in your products. People love =
to show off their dogs, so that might just work.
Good luck!
Amanda=20
----- Original Message -----=20
From: Anthony V=20
To: [email protected]=20
Sent: Wednesday, May 18, 2005 3:24 PM
Subject: [mru] online sales dillema (suggestions welcome!)
Hi All,
I've been a lurker on this list since 2000 when I opened my first =
Merchant=20
store. The store, www.BoulderingGear.com sells rock climbing =
equipment...=20
not exactly a broad market by any measure. The store saw limited =
success=20
but soon began to suffer as competition arose. Today it pretty much =
sits=20
there gathering a paucity of orders. Back when the store was =
successful, I=20
was working as a climbing photographer and the site was more or less=20
advertised by electronic word of mouth. Since then, my involvement in =
the=20
climbing community has waned and so have sales.
I recently opened www.stylepup.com, a site which sells dog clothes and =
accessories. The site has as broad appeal as any, with potential =
customers=20
everywhere. (Even if you don't own a dog, you probably know someone =
who=20
does.) Pricing is on par or lower than most other sites out there =
(and=20
there are many other sites out there), but sales are nil. Admittedly, =
wholesale sales (non-web) of the exact same products are huge, with =
spencer=20
gifts carying many of these products. In addition, at a local =
consumer pet=20
show we attended, our booth was flooded with people buying multiple=20
products.
I really want this site to flourish rather than tank, and would =
welcome any=20
and all remarks, comments, suggestions or even harasment over the fact =
that=20
dogs would be made to wear such things ;)
thanks in advance,
Anthony V=20
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